This Shravanam, CBJ Gold & Diamonds is running its biggest festive offer of the year — zero making charges and 40% off value addition on all gold jewellery — across its three Hyderabad showrooms. Here is exactly what the offer is, what you save in rupees, what to buy for Varalakshmi Vratham, and where to find us.
Key Takeaways
- The offer: Zero making charges + 40% off value addition (VA) on all gold jewellery — Pachi, Nakshi, Kundan and every other type.
- Sale window: 12 August to 10 September 2026 (Sirula Shravanam). Varalakshmi Vratham falls on 21 August 2026.
- What you save: roughly ₹27,762 on a 25g festive necklace and up to ₹77,000 on a bridal set.
- Where: CBJ Gold showrooms at Ameerpet, KPHB and Chandanagar, Hyderabad — plus WhatsApp & video-call shopping with pan-India delivery.
- Also: 24KT rate for your old gold on exchange. All jewellery is 22KT BIS-hallmarked.
What are the Shravanam gold offers in Hyderabad at CBJ?
The campaign is called Sirula Shravanam (సిరుల శ్రావణం), meaning "the Shravanam of prosperity." Shravana Masam is the month families invite Goddess Lakshmi — and prosperity — into the home, so for thirty days CBJ makes that invitation cost less. In short: zero making charges, all the blessings.
Zero making charges + 40% off VA — what it means and what you save
Because the saving is on value addition, it is largest on intricate, high-craftsmanship pieces. Here is what the offer is worth in rupees at an assumed 21% VA and today's Hyderabad 22K rate of about ₹13,220 per gram:
| Piece (weight) | Gold value | VA @ 21% | You save (40% off VA) |
|---|---|---|---|
| Lakshmi jhumkas (8 g) | ₹1,05,760 | ₹22,210 | ₹8,884 |
| Lakshmi pendant set (15 g) | ₹1,98,300 | ₹41,643 | ₹16,657 |
| Festive necklace (25 g) | ₹3,30,500 | ₹69,405 | ₹27,762 |
| Bridal haram (45 g) | ₹5,94,900 | ₹1,24,929 | ₹49,972 |
| Full bridal set (70 g) | ₹9,25,400 | ₹1,94,334 | ₹77,734 |
Illustrative figures for guidance only. Actual value addition varies by design and craftsmanship; making charges are saved on top of the VA discount shown. Ask in-store for the exact price of any piece.
On top of the VA discount, CBJ gives you the 24KT gold rate for your old gold on exchange — so you can upgrade an older piece into a new Shravanam design and cut your bill even further.
Sirula Shravanam sale dates & the Varalakshmi Vratham 2026 calendar
| Date (2026) | Occasion | Why it matters |
|---|---|---|
| 12 Aug | Sale opens | Zero making charges + 40% off VA go live across all 3 stores |
| 14 Aug | First Shravana Friday | Lakshmi-motif jewellery — the month of Lakshmi begins |
| 21 Aug | Varalakshmi Vratham | Peak day — Lakshmi haram, pendant & vaddanam |
| 28 Aug | Raksha Bandhan / Purnima | Gifting — bracelets, rakhi-gift pendants, silver |
| 10 Sep | Sale closes | Last day for zero making charges |
Some panchangams list Varalakshmi Vratham as 28 August 2026; please confirm the date with your family purohit. The sale offer is the same on every day of the window.
What to buy this Shravanam — Lakshmi-motif, lightweight & Kasumala
- Lakshmi-motif & kasumala: Shravanam is Lakshmi's month, so coin-and-Lakshmi designs are the natural choice. Read our detailed guide to Kasula Peru & Kasumala for Shravana Masam.
- Lightweight gold jewellery in Hyderabad: CBJ is known for lightweight designs that look substantial at a lower gram weight — the smart way to buy when gold is expensive. With zero making charges, lightweight pieces deliver the most look for the least outlay.
- Nakshi, Pachi & Kundan: These are the highest-VA categories, so the 40% off VA is worth the most here.
- Daily-wear chains, bangles & studs: Low-ticket pieces that make an ideal first Shravanam purchase.
Why buy gold during Shravanam despite record prices?
Higher prices have moved many families toward lightweight and lower-carat designs — buying smarter rather than heavier. Lightweight festive gold is CBJ's home ground, so the offer and our range line up perfectly with how Hyderabad is buying this year.
CBJ Gold & Diamonds store locations in Hyderabad
CBJ Gold & Diamonds operates three showrooms across Hyderabad. Walk in, call, or WhatsApp to shop the Shravanam offer — and get directions to your nearest store below.
CBJ Gold — Chandanagar
Sri Ram Nagar, Gangaram, Chanda Nagar, Hyderabad, Telangana 500050
Get DirectionsCBJ Gold — KPHB
Jamuna Complex, Metro Pillar A733, Opp Remedy Hospital, Bagyanagar Colony, K.P.H.B, Hyderabad 500072
Get DirectionsCBJ Gold — Ameerpet
8-3-949/1/B, Kamma Sangham Building, Ameerpet, Hyderabad 500073 (inside Chandana Brothers Shopping Mall)
Get DirectionsShop the Shravanam offer — zero making charges
Can't visit? We'll show you everything on a free WhatsApp video call and ship pan-India.
WhatsApp +91 88855 68655 Call NowHow to shop the Sirula Shravanam sale
- WhatsApp or call +91 88855 68655 — tell us the occasion and which store is convenient.
- See pieces live — we share designs with gram weights and prices, or show them on a video call.
- Visit the store at Ameerpet, KPHB or Chandanagar to try on and buy at the Shravanam offer price.
- Can't come in? Buy over video call and we ship anywhere in India.
Frequently Asked Questions
Are there zero making charge offers on gold jewellery in Hyderabad?
Yes. During its Sirula Shravanam sale (12 August–10 September 2026), CBJ Gold & Diamonds offers zero making charges plus 40% off value addition on all gold jewellery — including Pachi, Nakshi and Kundan — across its Ameerpet, KPHB and Chandanagar showrooms in Hyderabad.
What are the latest Shravanam gold offers in Hyderabad?
A flat 40% off value addition and zero making charges on every type of gold jewellery, plus 24KT rate for old-gold exchange. On a 25-gram festive necklace this saves roughly ₹27,762, and up to about ₹77,000 on a full bridal set.
Which jewellers in Hyderabad offer Shravanam / Varalakshmi Vratham gold deals?
CBJ Gold & Diamonds (a unit of Chandana Brothers) runs a dedicated Shravanam sale with zero making charges and 40% off VA. It's a BIS-hallmarked jeweller with three Hyderabad showrooms and offers WhatsApp and video-call shopping with pan-India delivery.
When is Varalakshmi Vratham 2026 and the CBJ sale?
Shravana Masam 2026 runs 13 August–11 September. CBJ's Sirula Shravanam sale runs 12 August–10 September 2026. Varalakshmi Vratham, the biggest jewellery day of the month, falls on Friday, 21 August 2026 (some panchangams list 28 August).
What is the best gold shop in Hyderabad for lightweight festive jewellery?
CBJ Gold & Diamonds specialises in lightweight, BIS-hallmarked 22K gold that looks substantial at a lower gram weight — ideal when gold prices are high. With zero making charges and 40% off VA, lightweight Lakshmi-motif necklaces, kasumala and pendants are especially good value.
Can I buy during the sale if I cannot visit the store?
Yes. CBJ offers free WhatsApp and video-call consultations — staff show you pieces live, share weights and prices, and ship anywhere in India. Message or call +91 88855 68655 to book a video call or reserve a piece at the Shravanam offer price.
Offer terms per CBJ Gold & Diamonds' Sirula Shravanam 2026 campaign. Rupee-saving figures are illustrative (40% off VA at an assumed 21% value addition and a 22K rate of ₹13,220/gram) and vary by design; confirm exact prices in-store. Gold is BIS-hallmarked 22KT. *T&C apply.