Kasula Peru & Kasumala: The Soul of Shravana Masam Jewellery in 2026
As Shravana Masam approaches, one piece of jewellery returns to every South Indian woman's wish list, the Kasula Peru, or Kasumala: a shimmering necklace of tiny gold coins, each stamped with Goddess Lakshmi. This guide explains what Kasula Peru means, why it is inseparable from Shravana Masam, the lightweight designs trending in 2026, and where to find authentic, hallmarked kasumala in Hyderabad.
Key Takeaways
- Kasula Peru (Kasumala) is a South Indian gold coin necklace, kasu = coin, mala = necklace, with each coin embossed with Goddess Lakshmi.
- Shravana Masam 2026 runs from 13 August to 11 September 2026 in South India; Varalakshmi Vratam falls on 28 August 2026.
- Kasumala is the signature jewellery of the month because Goddess Lakshmi herself is depicted wearing it, buying it is believed to invite prosperity.
- In 2026, with gold prices high, lightweight kasumala designs are the fastest-growing choice for festive buyers.
- CBJ Gold & Diamonds offers BIS-hallmarked kasula peru and kasumala at its Chanda Nagar, KPHB and Ameerpet stores in Hyderabad.
- What is Kasula Peru (Kasumala)?
- Shravana Masam 2026: dates & significance
- Why Kasumala is the jewellery of Shravana Masam
- Lightweight Kasumala: the 2026 trend
- Kasula Peru & Kasumala designs at CBJ Gold
- How to identify a genuine Kasumala
- Where to buy authentic Kasula Peru in Hyderabad
- Frequently asked questions
What Is Kasula Peru (Kasumala)?
The name itself carries history. "Kasula Peru" traces back to the Sanskrit word Karsapana, the ancient Indian term for a coin or unit of currency. Historians link the coin necklace to the Nishka, a gold ornament mentioned as far back as the Vedic period, which later became popular in the Andhra region under the Ikshvaku dynasty of Bhattiprolu (Pratipalapura).
Because each coin bears the image of Lakshmi, the goddess of prosperity, beauty and femininity, the Kasula Peru is far more than an ornament. Cherished across Telugu, Tamil and Kannada communities, it is a fixture in every South Indian bride's collection and is worn during weddings, festivals and religious occasions. Wearing it is believed to bless the wearer and her family with abundance and good fortune.
Shravana Masam 2026: Dates & Why It Is So Auspicious
Shravana Masam, also spelt Shravanam or Sawan, is a month of prayer, fasting and devotion. For families in Hyderabad and across the Telugu states, it is also one of the most auspicious windows of the year to buy gold, because acquiring gold during this month is associated with inviting Lakshmi's blessings into the home.
Key festivals during Shravana Masam 2026
| Occasion | Date (2026) | Why it matters for jewellery |
|---|---|---|
| Shravana Masam begins | 13 August 2026 | Auspicious month for buying gold opens |
| Varalakshmi Vratam | Friday, 28 August 2026 | Women dress like Goddess Lakshmi, the peak day for kasumala |
| Raksha Bandhan | During Shravana | Gifting of gold to sisters and family |
| Krishna Janmashtami | During Shravana | Temple visits and traditional dressing |
| Shravana Masam ends | 11 September 2026 | Close of the auspicious buying window |
Regional panchangams may vary Varalakshmi Vratam by a day or two, always confirm with your local temple or purohit.
Why Kasumala Is the Signature Jewellery of Shravana Masam
There is a beautiful symmetry here: a necklace of Lakshmi coins, worn in the month of Lakshmi, to honour the Goddess of wealth. That is why, year after year, demand for kasula peru and kasumala designs surges as Shravana Masam nears. It is equally popular as a wedding and Varalakshmi Vratam gift, a piece that carries meaning, not just gold weight.
Lightweight Kasumala: The Defining Trend of 2026
India's gold market in early 2026 tells the story clearly. According to the World Gold Council, domestic gold prices rose about 81% year-on-year in Q1 2026, and jewellery volumes fell 19% even as the value spent hit a record. Shoppers haven't stopped buying gold; they are buying smarter: lighter designs, 18K options (typically 20–25% cheaper than 22K), and staggered purchases.
For Shravana Masam, this makes lightweight kasumala the perfect balance of tradition and budget: you keep the sacred Lakshmi-coin design and the festive richness, while being mindful of gold weight and price.
Kasula Peru & Kasumala Designs at CBJ Gold & Diamonds
Explore a curated selection of 22K BIS-hallmarked kasumala and kasula peru necklaces from CBJ Gold & Diamonds. Tap any design to view full details and enquire, gold weight is shown for each piece, and pricing is calculated on the day's live gold rate.
Kasulamala 4
22K antique gold · 75.89 g
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Kasulamala 5
22K gold · 60.67 g
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Kasulamala 3
22K gold · 53.77 g (net)
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Kasulamala 2
22K gold · 54.94 g (net)
View design →
63-Gram Kasumala Necklace
22K gold · 63.37 g · CZ & emerald
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See the full Kasumala & Ramparivar collection
Browse every kasula peru and kasumala design available now at CBJ Gold & Diamonds.
Explore the Kasumala Collection →How to Identify a Genuine Gold Kasumala
- BIS Hallmark & HUID: Every genuine gold piece in India should carry the BIS mark and a unique 6-digit HUID, your guarantee of certified purity.
- Consistent coin detailing: In a quality kasula peru, every Lakshmi coin is evenly struck, symmetrical and cleanly finished.
- Stated net weight: Ask for the net gold weight separately from any stones or beads, so you know exactly what you are paying for.
- Trusted, hallmarked jeweller: Buy from an established name, like CBJ Gold & Diamonds, that provides transparent billing and live gold rates.
Where to Buy Authentic Kasula Peru in Hyderabad
CBJ Gold & Diamonds (a unit of Chandana Brothers) has served Telugu households for over four decades, with a focus on certified purity, transparent live gold rates and lightweight, wearable designs. For Shravana Masam and Varalakshmi Vratam, visit any of our three Hyderabad stores:
- Chanda Nagar: Sri Ram Nagar, Gangaram, Chanda Nagar, Hyderabad 500050 · ???? +91-89770-22916
- KPHB: Jamuna Complex, Metro Pillar A733, Opp Remedy Hospital, K.P.H.B, Hyderabad 500072 · ???? +91-40-29556556
- Ameerpet: 8-3-949/1/B, Kamma Sangham Building, Ameerpet, Hyderabad 500073 · ???? +91-40-23756627
Celebrate Shravana Masam with a Kasula Peru from CBJ
Lightweight to bridal, find your perfect Lakshmi coin necklace this Shravanam.
Shop Kasumala Designs →Frequently Asked Questions
What is Kasula Peru (Kasumala)?
Kasula Peru, also called Kasumala or Kasu Mala, is a traditional South Indian gold necklace made of rows of small coin-shaped gold discs. Kasu means coin and mala means necklace. Each coin is typically embossed with Goddess Lakshmi, the deity of wealth and prosperity, which makes it a favourite for Shravana Masam and weddings.
When is Shravana Masam in 2026?
In South India, Telangana, Andhra Pradesh and Karnataka, Shravana Masam 2026 begins on 13 August 2026 and ends on 11 September 2026. Varalakshmi Vratam, one of the most important jewellery days of the month, falls on Friday, 28 August 2026.
Why is Kasumala bought during Shravana Masam?
Shravana Masam is dedicated to Goddess Lakshmi, who is traditionally shown wearing a Kasula Peru of Lakshmi-engraved coins. Buying and wearing kasumala this month is believed to invite wealth and prosperity, especially during Varalakshmi Vratam, when women dress in the likeness of the Goddess.
Are lightweight Kasumala designs available in Hyderabad?
Yes. With gold prices high in 2026, lightweight kasumala designs are increasingly popular because they offer the traditional coin-necklace look at a lower gold weight and cost. CBJ Gold & Diamonds in Hyderabad stocks lightweight kasula peru alongside heavier bridal pieces.
How can I identify a genuine gold Kasumala?
Look for the BIS Hallmark and 6-digit HUID number, confirm the karat (22K/916 or 18K), check that each coin is uniformly minted with clear Lakshmi detailing, and ask for a certificate stating the net gold weight and purity. Always buy from a trusted, hallmarked jeweller.
Where can I buy authentic Kasula Peru in Hyderabad?
CBJ Gold & Diamonds offers BIS-hallmarked kasula peru and kasumala at three Hyderabad showrooms, Chanda Nagar, KPHB and Ameerpet, and online at cbjgold.com. You can also browse the full Kasumala & Ramparivar collection online.
Sources: World Gold Council, Gold Demand Trends, India Focus, Q1 2026; DrikPanchang, Shravana Masam 2026 calendar and regional panchangam for dates; Andhra Cultural Portal on the history of Kasulaperu / Kasumala. Gold weights are as listed on cbjgold.com product pages; pricing is calculated on the day's live gold rate.